Campaign Team Update
Dear Mahm-ers,
First, we would like to say a special welcome to our new members! We are really excited to have you with us. Those who run MAHM are all volunteers. Some of us are full time at home, others work part-time and some are back at work full time. As we all know, we should be able to structure our lives in accordance with the needs of our families and the many phases of motherhood. Above all it is about choice. We even have a man as an Ambassador, the fabulous Julian Case! Please see below for some exciting social media news and ways you can get involved.
Social Media Campaign
Since finishing a course on making Instagram reels at the end of January we have seen a dramatic increase in our followers and this is translating into membership! In April alone we gained 12 new paid members, raising total membership to well over 500. We are definitely gaining momentum!
Here are a few stats:
Since completing the course at the end of January
We have gained 178 new followers and increased our views by 30%
We have received just over 150K views and reached 20k accounts. This is an increase of 260%
We have created 86% more reels compared to the three months prior.
This is only the beginning! If we can grow like this in three months then who knows what we can do?!
I would like to thank those of you who have been sharing/liking/commenting on our posts. We have also found that if we comment on other reels/posts that resonate with our message people find out about us. Please like, share, comment!
A massive thank you goes to the behind the scenes crew who have been creating posts/reels like these, putting forward ideas, editing and offering guidance. All of us have busy lives, but some things in life require action and this is one of them!
Would you like to get involved?
As always, there is never any pressure to do anything! We understand that members have busy lives. However, volunteering does not need to be arduous. Here are a few ideas of how you could get involved:
Are you up for creating posts/reels? Can you share a story or quote that we can use on social media? (see above)
Are you interested in research about mothers and children?
Are you keen to attend events in person/online and represent MAHM?
Would you like to join the support branch of MAHM?
Could you support our conference organiser?
Or maybe you would like to support our membership team?
It all sounds so fancy saying ‘team’ and ‘branch’ but don’t forget we are all volunteers, so please don’t feel intimidated. We are a lovely bunch!
Or perhaps you’d like to join one of our many LOCAL GROUPS?
If this appeals to you, please contact Becca, our Groups Organiser, on groups@mothersathomematter.com
Please help us by spreading the word about MAHM in your local area - from encouraging people to look us up on social media to passing on a newsletter. If you need more newsletters Becca can supply these too!
All the best from the bell bottoms of the Pennines!
Anna, Ange, Leo and Mandy
Are you a MAHM member yet?
There are many benefits to being a Mothers At Home Matter member! Your support is invaluable to help us shout louder about the choices 21st-century mothers want for their children.